About
Yanchuang Culture is a cultural and creative industry chain enterprise dedicated to building China’s original IP ecosystem. Founded in 2017, the company gained significant traction in 2019 with its blind box series under the “Human Bureau” brand, including market-favorite IPs such as MIO Dessert Cat, EMMA Secret Forest, and ALICE Gifts, which quickly became popular in the trendy play market.
Corporate Heritage & Capabilities
Formerly known as Guangzhou Youqi Culture (established in 2008), the company has over a decade of expertise in designing, developing, and producing IP derivatives for leading brands like Tencent, NetEase, China Mobile, Wanda Cinemas, and China Film Group. This legacy has endowed Yanchuang with robust R&D capabilities and deep industry insights in IP commercialization
Core Focus
The company specializes in IP incubation and integrated marketing solutions, combining storytelling, product design, and data-driven strategies to create immersive consumer experiences.
join the success
CHINA ORIGINAL IP
Global physical stores More than 10,000 EMMA peripheral derivatives are sold far away Overseas 10+ countries
Excellent licensee in trendy toy industry China Authorization Gold Star Award Guangzhou Toys and Gifts Association Explosive Trendy Toy Award Chinese and Foreign Toy Awards Innovative Marketing Award
Global physical stores More than 10,000 EMMA peripheral derivatives are sold far away Overseas 10+ countries
Excellent licensee in trendy toy industry China Authorization Gold Star Award Guangzhou Toys and Gifts Association Explosive Trendy Toy Award Chinese and Foreign Toy Awards Innovative Marketing Award
Who We Are
Yan Chuang
Original IP designer
20+Graphic designer team30+3D animated cartoon yideos teamn200+lanufacturer team50+Sales/Marketing/Financial/Supporting team
IP Owner
Luckyerma Series(80%TurnoverMIO Series
Alice Series
JOVA SeriesMISYA SeriesZura Series
Others:Obscure Mountains,
RUBY MIRAGE,Fifi Fairy Tale,MANA Series
Manufacturer
Blind Box Series.
Building Blocks
EMMA&TOPTOY cobranding)
Accessories (plush toys,board games,houseware,pins,key chains,puzzles,etc.
licensing(games,toys,Ty shows,daily supplies,jewelry,houseware,gifts,etc.
IP licensor
What we are looking for?
Worldwide distributors/retailers/store chainsPrivately-owned online/offline storesAll international channels
10000+Chains partnership
US$
million in 2022
0
+
US$
million in 2023(Estimation)
0
+
